During this project we created a brand style guide for our fictional companies. During the process we wrote the description of each section then created the style guide during a two-week process. The goal was to use various elements from the color palette to make a guide that would be presented to the organization for design use.
This the link for the style guide on issu. https://issuu.com/jamersonmayberry/docs/style_guide_1_31jan16_final/1
This is the cover for the style guide. I used a brick inset for the letters because the bricks were previously used in Skeeter Kick material which communicated their urban appeal.
The logo variations show the full color, black and white and transparent versions of the Skeeter Kicks logo.
This page shows the different images of Skeeter Kicks and what type of images should be portrayed with advertisements.
This page shows different types of corporate identity that will be used for the company.
