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BMW - Nightvision
Olivier Nowak
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This print ad for BMW was coated with thermochromic ink.
Applying heat to the temperature sensitive coating will cause it to become transparent revealing the message beneath:
"Heat makes the invisble visible. Introducing Nightvision, the new thermal vision camera from BMW.
Available exclusively in the new BMW 7 series."
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BMW - Nightvision
54
2.4k
1
Published:
April 29th 2012
Olivier Nowak
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Olivier Nowak
Berlin, Germany
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BMW - Nightvision
Art Direction & Concept by Olivier Nowak and Claudia Trippel, 2006 Developed at Jung von Matt
54
2.4k
1
Published:
April 29th 2012
Creative Fields
Advertising
Art Direction
BMW
thermochromic
driven by ideas
Jung von Matt
Copyright Info
Attribution, Non-commercial, No Derivatives
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