I designed and built the Recombine website. I initially conducted user research on the existing website using tools such as Inspectlet, and mapped out both the user and business goals. After constructing Activity Analyses, and designing UX flows, wireframes, and visual designs, I conducted goal-oriented user interviews to test the assumptions behind the design. I also collaborated on the writing of content for the site. I then built the website as an isomorphic React application.

I conducted user testing on the previous website which showed that people were scrolling through pages of content without reading it, and only cared about certain key pieces of information. Content needed to be cut down and then organized better.

For the new design, I gave each product an initial view that fit on a single page without scrolling, with only a short summary of the product, three content buttons and a call to action button. I then provided successive levels of deeper information that could be revealed by users looking for specific details.

Because the product requires a doctor's authorization, the path for users to order the test was complex and opaque. They needed to contact us, print a PDF, make an appointment with their doctor, and explain the test to their doctor, or have us call the doctor.

My research uncovered that doctors' offices have an existing, fax-based workflow for signing test authorizations that we could fit into.

I designed an online checkout where users can simply type in the name of their doctor on our website, and the system automatically finds their doctor's fax number and sends the doctor an authorization form with a cover letter explaining the test.

I balanced these by combining creative animated scroll interactions (cutting-edge), a clear, orderly and consistent organizational layout (safe and dependable), and beautiful photographs of loving families (empathetic and personal).

LABS APP

I redesigned a tool for laboratories to analyze mutations in genetic samples, with a goal of increasing turnaround times. Initially, I paired with lab users of the existing application to discover all friction points and areas that were taking up unnecessary time. I conducted an Activity Analysis and found alternatives for each of those friction points. I then created wireframes and visual designs and tested them with the same lab users, and finally collaborated with the engineering team to release the application.

FAMILY HISTORY TOOL

I designed an application for genetic counselors to record the family histories of their patients while on telephone consults. I began by sitting in on consultations to create an Activity Analysis representing the existing experience of creating a family tree with pencil and paper, as well to identify friction and pain points in existing software that was not sufficiently usable. 

I then created wireframes, visuals designs, and prototypes to test with genetic counselors. Since the goal was a tool that would be fast and require as little thought as possible, I timed the counselors as they used the prototypes to compare against the average times for using pencil and paper, in order to maximize efficiency. The result was a success, and times were similar to use on phone consults.