brief
To come up with a road cyclist safety campaign to spread the awareness of drivers on cyclist featuring Scott bike collaborating with another brand.
group decision
Scott (bike equipments brand) + iTrip (fm transmitter brand)
decided single-minded preposition
cycling on air
one-way mindmap
cycling on air > on air > broadcast > car radio > fm transmitting > fm transmitter > hijack car radio
concept board
case study video
