L'Oreal Sublime Bronze
Self-tanning Lotion
Self-tanning Lotion
The insight behind this campaign is that using Sublime Bronze will make your skin look so naturally tan, that everyone will think you just returned from a tropical vacation.
The ad placement is very strategic, and is meant to help enhance the campaign message:
L'Oreal will give you such a great tan, that no one will be able to tell it's from a bottle, unless you tell them.
Airport Luggage Carts
Airplane Seatback Video Screens
Terminal Posters
Ticket Sleeves
Targeted Web Banners (this one is for theknot.com, a wedding planning website)
