Just Quilts opened it doors in 1998 to offer the finest services and products to both the new or experienced quilter. Not much has changed since. In today's fast paced world, a brand needs to adapt to it's surroundings. I saw this challenged and I offered to rebrand Just Quilts. With one caveat, to keep the quilting angel in the design, I began the process. This project encompassed creating a new identity for the brand including a new logo, website, business cards, signage and more. To keep the identity strong and uniform, I also created a branding manual which provides a template for the owners to continue the look of the new brand. This branding manual serves as a guiding light for the mom and pop shop as it enters the 21st century.
The original logo of Just Quilts (on the left) and my redesigned logo (on the right)
Preliminary logo ideas, while keeping the "quilting angel" in mind
