Rebranding for "the Movement for Freedom of Information", an Israeli nonprofit organization devoted to exposing public information about governmental activities, when it is not available to the public.
The movement strives to raise public awareness to their civilian rights and the importance of being a proactive citizen.
The movement strives to raise public awareness to their civilian rights and the importance of being a proactive citizen.
The color scheme is derived from the national colors, blue and white, but with a lively and contemporary palette that does not evoke a "heavy" institutionalized atmosphere.
An environmental campaign inviting pedestrians to respond to questions by writing on the billboard. Even if people answer something just for fun, their engagement has raised their attention to the questions they should be asking themselves.
Former ideas and initial sketches for the logo.
