ADVIL X
Campaign Concepts For Medical Sector
Campaign Concepts For Medical Sector
When marketing a product to the medical sector you assume that it must be clinical and minimalistic. My question and counter challenge to my challenge is why? When your working in such a high stress environment that involves saving and losing lives wouldn’t you want a little humor. Life is why too serious. The best advertising campaigns usually involve laughter and making people feel good. Why wouldn’t the medical sector be any different? If anything these professionals would appreciate the lighter side of life more than anyone.
They are intellectual people so as long as I don’t make it vulgar and somewhat intelligent I think I’d be golden. So please enjoy these concepts and know that they came from a special place in my heart.
All my ideas came from metaphors. From the most obvious metaphors involving stress and pain to the less obvious thoughts that race through my mind. I then addressed all of them finding out the concepts I could work more from.
My question and counter challenge to my challenge is why? When your working in such a high stress environment that involves saving and losing lives wouldn’t you want a little humor. Life is why too serious. The best advertising campaigns usually involve laughter and making people feel good. Why wouldn’t the medical sector be any different? If anything these professionals would appreciate the lighter side of life more than anyone. They are intellectual people so as long as I don’t make it vulgar and somewhat intelligent I think I’d be golden. So please enjoy these concepts and know that they came from a special place in my heart.
