This was a project to follow the brand i led the creation and implementation of. This was to follow the brand, but represent a higher priced version of what the company offers. This packaging utilized a spot UV treatment on top of a Soft-touch print technique to maintain the feel of quality. The band as a separate physical piece gives a sense of depth, while at the same time offering a cost-effective way of changing up the brand for new products in this line. Each of the scattered Spot UV treatments were carefully placed to ensure a consistent and balanced feel.

The final outcome was a piece that represented the brand as a high-end product. The inside of the box is also printed in black to add to the user experiece when opening the product for the first time.

Included inside is another piece to add to the value of the products on a consumer level. This Storage box concept adds to the user experience while opening the packaging, as well as offering a storage solution for when the products are not in use. The design of the box, utilizing the branded red along with the waves implemented into the lid follows the brand closely. There is also a discreet logo printed on the box in Spot UV which is only fully visible when held at the right angle with prooper lighting.

The instructions for this product were given a high-end feel utilizing an "apple-like" treatment.  The use of clear illustration embraces the high-end feel of the product, while the one-color printing allows for a cost-effectve way to wrap up the packaging.