Acttive : Generative Logo System

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Context_
Acttive is technology company that needed to reveal its innovation DNA, reaching new clients, engaging employees and attracting talents to work at the company.

Solution_
We developed a co-creative brand identity, having in mind that real innovation comes not from technology itself but from people behind it. Along with the company's software engineers, we designed a system which generates Logo variations through different kinds of imputs: from an IP, to a geographic coordinate or a company name, giving clients and employees the opportunity to create their own logo. An alive and interactive Logo, representing the main role of Acttive: to simplify the complex in a changing world.

Results_
• Brand engagement
• Strengthen of Innovation culture
• 87% turn-over reduction
• 330% growth on clients
• Investors attraction and 20% participation sale.
• Company expansion to São Paulo, the economic center of Brazil.

Awards & Recognition_
• Bienal Brasileira de Design Gráfico - 2017
• El Ojo de Iberoamerica - Bronze Award - 2016
• CLAP Platinum (Grand Prix) al Mejor Sistema de identidad corporativa o branding - 2016
• Selección CLAP al Mejor Imagen gráfica (logotipo o marca gráfica) - 2016
• Selección CLAP al Mejor diseño gráfico para una Aplicación (Web, Tableta, Móvil, etc.) - 2016
• Brasil Design Award - Shortlist - 2016
• Lisbon International Awards - Shortlist - 2016
• Prêmios Lusófonos de Criatividade (Lusos) - Silver Award - 2015