Advertising for Big Box Retailers:
This project consisted on creating print ads using photography for a Big Box Retailer.
In this project, I had to create two ads for a selected company. One ad is considered "safe", as it follows the format of an existing ad that is being currently used and accepted in the advertising industry for Big Box Retailers. The second ad is meant to be a "risky" ad. This one features a radical, unexpected or different approach to advertise the company, but with imagery and concepts that I am really passionate about.
The company I chose was Target, specifically Target fashion brands. After doing extensive research and referencing magazine spreads, as well as Target catalogues, I created the images below.
Safe Ad for Target
My Target safe ad was created for the non-existent theoretical clothing line by Cynthia Vincent for Target. This ad was inspired by Target's 2010 Cynthia Vincent for Target Shoe Ad.
Photographer & Retoucher: Cynthia Gonzalez Espinos. Wardrobe Stylists & MUA: Nia Duran & Natasha Muthal.
Model: Shreya Sen.
Risky Ad for Target
My Target risky ad was created following the format of the already controversial 2012 Jason Wu for Target Ad Campaign. Although, this ad does follow the original format of this campaign, these ads are all extremely different from Target's standard advertising. Therefore, they can be considered risky ads for the company.
Photographer & Retoucher: Cynthia Gonzalez Espinos. Wardrobe & Hair Stylist: Chris Nguyen. Model: Lacey Land.
Photo Assistants: Chris Nguyen and Catherine Westerfield.
2012 STUDENT SAMPLES
