Deputy Digital Director at Obama for America Florida
I moved to OFA Florida after a successful New Hampshire primary to serve as the Deputy Digital Director. In this role, I was able to incorporate my several years of political organizing experience to focus on training the organizing team how best to integrate digital strategies in to their work. I also worked to launch a digital leads program that trained and coached volunteers to tell the story of the camapaign online. In addition, I continued to work as part of the digital team to tell the story of the work that being done on the ground for the campaign across our digital assets. Below are some examples of my work and photos that have been featured.
The Vice President visited St. Petersburg on March 8th. My photo of the Vice President with OFA FL volunteers was featured on barackobama.com and on the Barack Obama twitter account.
On March 22nd, Obama for America Campaign Vice Chair, Caroline Kennedy, visited South Florida. My Instagram photo of Ms. Kennedy was featured on the Women for Obama website and Facebook page as well as the OFA FL Instagram.
In addition, my photo of Ms. Kennedy at a OFA FL office opening was also featured as part of a series of photos on barackobama.com.
The Vice President returned to Florida on March 23rd. My photo was featured on barackobama.com as well as fl.barackobama.com.
A fun Instagram photo I took at the beach in Tampa was highlighted on the Barack Obama tumblr. (barackobama.tumblr.com).
I have written several blog posts for OFA FL. Here are two examples of these posts.
As I moved into a digital training role, I still worked to cover events by principles in the statevia photography and social as well as more localized events such as days of action and office openings. Below are various samples of that work.
I brought the idea of digital days of action that had been successful in New Hampshire to Florida. We kicked off our first online day of action focused on Voter Registration.
A large portion of my job included training staff and volunteers on digital best practices. As part of this, I created a digital ambassadors program which included hosting over 30 trainings across the state of Florida to work with volunteers on how they could represent the President and his campaign online.
