The Art of Videogames
Branding and art direction for a large exhibition
Branding and art direction for a large exhibition
While working at the Smithsonian American Art Museum, the decision was made to revise the current branding strategy and visual style for the upcoming (and now currently running) exhibition entitled "The Art of Videogames".
I made a push for this change, and thusly was responsible for the new visual style and logo that was subsequently instituted. Below you can find a sample of the logo and some posters I made to showcase it. I was also responsible for the design of graphics within the exhibition, but I haven't gotten down to the museum to shoot photos, so for now you'll just have to go see the exhibition yourself!
