Student Project
The City Swatch collection is a commemoration of acclaimed cities. This series includes U.S. cities New York, Seattle, and San Francisco. Highlighting landmarks, common trees, and architectural styles, the City Swatch series is displayed across a 2015 Swatch catalog. The catalog shows off each city graphic as well as all 12 possible color combinations the swatch watch comes in. The back cover includes a peal off swatch sample to see which swatch looks best on the consumers wrist before they make a purchase. This series includes 3 example cities as a template for what can be done for city swatch collections across the world.
