This event rebranding was done for Paul Booth's Print Design class in the spring of 2016 at Fort Lewis College in Durango, Colorado. We were given the freedom to choose any event to design, and the Food and Drinks Exhibition of Barcelona (hosted and sponsored by Fira Gran Via) stuck out most to me.
Between 25 and 28 April 2016, Alimentaria will once again become an international business centre for all food, drinks and culinary industry professionals. This is a date with innovation, the latest trends and international expansion no one in the industry will want to miss.
Alimentaria 2016 will continue to focus on maintaining and strengthening the main foundations of its growth: internationalisation, innovation, gastronomy and specialisation. Some of Alimentaria's shows and content are also being re-imagined in exciting new ways.
The creative concept was to follow the theme of the exhibition itself. Red being an emphasis on drinks, green on food. The photographs on the seperate posters indicate the family they belong to. The logo design is done in a sans-serif font to suggest international relations and friendly globalization.
Exhibitor profile: Water, Soft drink, beer, must and cider; Preserves and semi-preserves products; Meat and meat products; Dairy products and derivates; Fish and seafood, aquacultures and farmed fish products; Wine and spirits; Frozen foods; Sweets, biscuits and confectionery products; Olive oil and vegetable oil; Bakery products, cakes, pastries and ice cream; Fresh fruits and vegetables; Organic food; Food and hospitality products and services: logistics and distribution, professional uniforms, intermediaries channel (cash and carry, groups of wholesalers and logistic operators), pre-prepared foods, Food vending, Frozen dough, Food Service equipment, Fresh-cut & ready-to-eat products, Food franchises, Bakery & pastry equipment, disposable products, IT solutions, decor and design.
Visitor profile: Food distribution in general, import and export of food and beverages; Chains and purchasing pools; Food services; Specialists shops and other food system operators.
"Alimentaria Exhibitions is a Fira de Barcelona company devoted to organising important international events for the food industry that are benchmarks in Europe and Latin America. These include, among others: Alimentaria in Barcelona, Lisbon and Mexico; Alimentaria FoodTech (formerly Bta. Barcelona Food Technologies) and Barcelona Degusta.
Based in Barcelona, Alimentaria Exhibitions has a network of international agents in over 45 countries to open markets and support the food industry in its growth and international expansion.
The Alimentaria Exhibitions shows bring together the most prominent aspects in the industry, attracting the main operators in the market and displaying the latest trends and innovations in RDI in the food industry, as well as promoting commercial networking and work meetings for international buyers in order to generate business opportunities.
Its trade fair model is based on permanent innovation and the creation of disruptive spaces that provide knowledge and ideas for the challenges currently facing food, hospitality and gastronomic tourism companies.
In Spain the Alimentaria Exhibitions trade fairs are held in the Montjuic and Gran Vía venues in Barcelona. Feira Internacional de Lisboa (FIL) and ANTAD México are Alimentaria Exhibitions partners in the international organisation of some of its shows."
- See more at: http://www.alimentaria-bcn.com/en
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