Insight: People instantly feel better and brighter when there's coffee in their system. Kokako Cold Brew is a unique and refreshing way to lift your spirits.
Idea: Show that Kokako Cold Brew is not your average picke me up through strange yet surprisingly uplifting compliments.
To further convey Kokako's authentic and positive brand experience, a "surprisingly refreshing" compliment generator is created. "I still feel down :(" gives you another compliment while "I need a little more than words" allows visitors to get their hands on a limited edition bottle.
Each limited edition bottle contains a strangely uplifting message inside the lid. People are encouraged to share their witty compliments on social media, influencing others to go get their own pick-me-up.
