The aim of this brief was to create a collaborative event, opening an Art exhibition, combined with a Street Art Festival. The collaborativev event should flow over into street branding, interior and exterior branding and collateral elements incorporating chose concept.

 

Swatch is a brand known to be different, innovative and bring childlike excitement to the watch lovers of the world. The collaboration between Swatch an art over the years have been inspired by the creative notion of being different and creating excitement, in order for this collaboration to work there has to be more play and less work.

My concept is basedon Walt Disney's quote "That is the real problem with the world, too many people grow up." I wanted to not only create the Swatch art exhibition as means of displaying artists' play pieces, but also engage viewers in a reply of childhood. The whole campaign therefore roles out to engage adults to recreate, rekindle and replay their childhood they often find themselves longing for.