One of my favourite projects. Branding a new player in Self Driven cars segment (car rental).
The world is made up of two kinds of people, one who like to be driven to places. And two, those who take the steering wheel in their hands while they go places. They own their journeys.
We celebrate the love of driving, the powerful feeling that comes with holding the steering wheel, the freedom, the flexibility. It's all about owning your journey.
A series of street/web banners was designed. Each banner defined drive as different car rental needs.
Car Rental for Big Families:
Upgrading to Four Wheels:
Car Rental for Youth (Dating):
Having a new car to drive everyday:
Luxury Car Rental:
Car Rental for Businessmen/ Professionals (in a new city):
Car Rental For Guests:
Car Rental for Women:
Street View:
And some other street/web banners were purely intriguing or motivational...
Posters allowed us to experiment with longhand.
For the company branding we decided to have fun with the logo. We created art to go on walls, stationary, cars, mugs, tshirts and web. A visual language which, coupled with some great lines, can strike up an interesting conversation almost anywhere.
Stationery:
Email Signature:
Website Landing Page:
Car Graphics:
Office Graphics:
T-Shirts
Mugs:
