OSA 100 - Trade Show Booths Design
In 2016, OSA celebrated its 100th anniversary. As part of the centennial event, we were tasked to design a traveling exhibit booth. Based on the theme of 100, we decided to showcase 100 iconic people, innovations and milestones within the OSA and the world of optics.
Inspired by the topic of optics and colors, we incorporated the use of Dichroic film into the design of the individual image tile, the side walls of the booth and the kiosk stands. This film is used as a frame around each icon, creating a wall of colors that are constantly changing.
Note: OSA 100 logo was provided by client. All graphics are designed based on OSA's existing brand guidelines.
The traveling booth includes 3 interactive kiosks, also highlighting the 100 icons. Each icon is assigned an index number and a color, that correspond to the interactive kiosk. We devised 100 shades of colors for each of the icons, by using the 2 primary centennial colors of Coral and Reflex Blue as a starting point.
Due to the variety of images, some tiles have to be constructed differently. This is especially important to achieve the effect that we want across the exhibit wall, while still giving each tile equal importance. There are a total of 4 different types of construction, 2 of them highlighted below.
In addition to the main traveling booth, we were also asked to design traveling pieces for smaller venues outside the USA and other in-house events. These include pop-up banners, retractable wall and a 10ft.x10ft wall design, complete with stands and pedestal designed to complement each setting,
