2017/18 and 2018/19 Season Hero Photography Art Direction
Along with our web designer and a photographer, I helped come up with concepts for each opera. On the day of the shoots, I was responsible for directing to make sure we were getting the shots we needed and suggesting poses, movements, and props.
All photos © Philip Newton
Bus Board Designs on King County Metro Buses
2018/19 Season Tickets
2017/18 Season Opens Postcard
2017/18 Season Ad
This 2017/18 Season ad was designed for placement in the Seattle Opera La traviata program, encouraging purchase of season tickets.
Seattle Opera Gala 2017
Concept and design for the Seattle Opera 2017 Gala event, based on the costumes for The Magic Flute.
Advertising Posters
These posters are distributed throughout Seattle to advertise Seattle Opera's upcoming productions. Large versions of this same design also hang in McCaw Hall advertising upcoming shows.
2016/17 Renewal Brochure
This brochure is a 24-page booklet sent to subscribers encouraging them to renew. The front and back covers have fold-out flaps to add interest and create an exciting reveal on the front cover. I designed this brochure starting with the initial layout and ending with the press check. We printed over 60,000 renewal brochures.
The Flying Dutchman Brochure
For The Flying Dutchman, I designed a roll-fold brochure using both a hero image from our staged photo shoot as well as images from another opera's production of the same show.
Seattle Opera At The Center Booklet
This square 12-page booklet highlights the plan for Seattle Opera's new home at the Seattle Center. I used large images that take up the majority of the booklet in fitting with Seattle Opera's brand emphasis on photography.
2016/17 Subscriber Guide
This four-panel brochure is the 2016/17 guide that is sent to our thousands of subscribers.
