Currentchoice.com is a website which provides information about the electricity suppliers in a zip code necessary to make a switch and allows the users to switch to that supplier through its website. This report provides the information gathered about the user’s motivations and behaviors behind switching electricity suppliers.

 

The information is gathered through user research study conducted using semi structured interviews with participants. This report provides detailed information about the goals of the study, personas chosen, schedule, methodology, budget of the study, protocol used, analysis and recommendations from the study. Below is a brief chart with an overview of the information.

 

You can have a detailed report about the project here: CurrentChoice.com_User Research