PenPower
/
2016
/
Product descriptions on eCommerce site oftentimes are presented in a somewhat distracting manner, with redundant product information, excessive colors, fonts, icons, pictures and styles. It's hard to grasp on what the brand is trying to come across or achieve.
/
My idea and goal for this project is simple, make it easy for anyone to read, to understand the product that my client's trying to promote. My approach is to stick with one style, one font, three colors throughout the whole design. Every section shows one point only, and the information for that one point is broken down to two, or three levels with the same logic.
/
The result is as shown above.
