After researching and analyzing the brand and products of Muji, I developed a customer’s plan to explore touch points, pain points, list out possible problems and find solutions. This aided to the understanding of how Muji develops its brand and products in the future. I choosed the campaign; "Muji to Relax" which has been already been in the market but was lacked of products. I found that this is the good oppotunity in the future to develop functionable, smart and ecological product system.