Hired by ioTHEATRE to drum up sales and interest in their experience design management platform, I took on the role of Director of Marketing for 5 months, to bring them a level playing field. 

 

Rehasing completely the tone and feeling, I kept the vision intact but gave it a market approach, crafting a different message per landing page, to test 2 assumptions: 

 

a) The platform is aimed at designers and agencies

b) Adopting a more service approach, making sure that the potentiel client knows we'll be there to help if he needs to. 

 

I worked in conjunction with designers to produce the level 1 mockup you see. The goal is to change the first image of the two landing pages with videos that would showcase the value proposition. 

 

Special thanks to : Jonathan Belisle, for precisions and guidance

                               Felipe, for his eye and his passion

                               Kristian Andersen for his quick fire copywriting and edits on my own texts.