Working with scientists and researchers can be very inspiring. Key-words for achieving this branding project’s soul were Knowledge, Innovation Potential, Deconstruction, Scientific Stubbornness, Curiosity, Restlessness, Perseverance, along with very specific subjects, described below. 

The logotype of LaNeurotox – Laboratório de Neurotoxinas (Laboratory of Neurotoxins), reflects the duality of the defense-and-attack idea as a shield built of colored  “Y”s, each representing one molecule of urease with their characteristic “Y”-shape, resuming the goal of the research group.

The logotype resembles in its colors those of the Brain Institute (Instituto do Cérebro) of PUCRS, to which its Principal Investigator Célia Carlini joined in 2013, emphasizing the visual identity and perfect tuning with the institution.