The eicare packaging design aesthetics are rooted in the freerange farming culture and its practices. The main illustrations feature the chickens themselves, as the protagonists and communicators of the farming practices. Playfully looking at each other, the two illustrations interact on the self, as they would interact at the farm, revealing to the viewer a part of their story and eicare mindset.
Complementary, typography flows in hand-drawn letters indicating thus, the humane notions of eicare and such, completing the composition. As the chicken is the protagonist, various complementary illustrations communicate the farming essence, the quality of the product and the general feel of eicare farm.
