Untitled is an organic, cruelty free, fully recyclable and reusable beauty product brand that will break the established category codes that face modern, post-demographic users today. The word “category” being key to these problems; society’s continual insistence to categorize you: be it gay, straight, black, white, tall, short, fat or skinny.

I decided to conceptualise breaking status quos by naming this beauty brand UNTITLED. Inspired by the prefix un - meaning the opposite of. Untitled being the absence of a name itself, the absence of a social label on your being. 

The packaging is made up of brown and white reusable glass bottles of all shapes and sizes. All products scents are unisex and the product range is simple and neutral.