(BAN)G is an imaginary campaign dedicated to stop needless gun violence in United States by banning civilian owning automatic weapons that cause massive damage in life, and advocating decreasing civilian-hold firearms.
The naming of the campaign comes from the combination of 'Bang' and 'Ban'. Combining twos words in one gives a stronger and concise impression.
The engagement piece is going to be a street exhibition – a concrete wall. On the side facing the street will be covered by the pattern of the logotype, representing loudness and catching people's attention. On the other hand, the inner side would be covered with list of extremely light grey numbers against white wall that stands for the major school shooting events since the establishment of United States of America. The audience group can look up the numbers on the web site of (BAN)G or on the APP of it, and by looking up the numbers, the group has a chance to win a reward notebook.
The notebook pages are covered with grey numbers indicates the dates. It keeps the contents on both sides but also functional.