Lamplighter Brewing Co. is a microbrewery and taproom in the heart of Cambridge, Massachusetts. Lamplighter is housed in a 10,000 sq. ft. space, that has been transformed from an auto body shop, into a fully operational brewery and taproom. A haven for beer lovers, Lamplighter honors the cities commitment to craft beer culture—located where breweries surround the greater Boston area but are missing from Cambridge. With creative brews ranging from inventive and wacky to iconic and delicious, their brewing style is something you can't find anywhere else. The branding system was born out of tradition and even touches on European design influences. We developed a custom hand drawn typeface and symbol. The logo is an interpretation of the gas lanterns that line the city streets. A small flame burns at the core of the mark and the colors evoke concrete, stone, and metal tones of the industrial era. The branding also includes a series of simplified supporting marks that can be used on various applications such as bottle caps, coasters, and tags. The goal of the design for Lamplighter Brewing was to build a brand that felt as though it had existed for decades and doesn't have a shelf life.