OPPORTUNITY

Design a microsite for a brand and purpose of my choice

 

SOLUTION

The North Face Solo is a custom jacket that I ideated for The North Face. The microsite provides a simple and engaging experience where users can make a jacket that is unique to their style and needs. Users begin by selecting a pre-made template, and can then change the features, colors, and patterns of their jacket. They can also post their designs to social media or a gallery on the microsite. These designs can then become templates for other users.

The user would begin by scrolling through a few templates, and then choose one to start their custom jacket.

Custom features can be added, such as FlashDry™ and Thermoball™ technologies. This allows users to create a functionally unique jacket.

User's designs can be liked, shared, and created with by others user. The username and final price of the design are displayed as a hover state. They can be filtered by newest, highest rated, and most purchased.