Al Porto Panettone And PastryPackaging Line
Initial situation:
Al Porto is domiciled in Ticino, Switzerland. With its handmade confectionery and pastries they supply high quality storesin Switzerland and their own bakeries and restaurants/coffee-Shops.
Al Porto is domiciled in Ticino, Switzerland. With its handmade confectionery and pastries they supply high quality storesin Switzerland and their own bakeries and restaurants/coffee-Shops.
The problem:
Al Porto‘s appereance did not suit their excellence reputation. It was neither uniform, nor were other communicationmaterials or concepts for shop/restaurant integrated. Besides, the appereance did not present Al Portos high qualityproducts.
Al Porto‘s appereance did not suit their excellence reputation. It was neither uniform, nor were other communicationmaterials or concepts for shop/restaurant integrated. Besides, the appereance did not present Al Portos high qualityproducts.
Marketing Communications and packaging concept:
We developed a concept in Marketing Communication which included the visualization and realisation of the wholepackaging line for Al Portos products.Therefore we redesigned the brand identity and created a new packaging line.
We developed a concept in Marketing Communication which included the visualization and realisation of the wholepackaging line for Al Portos products.Therefore we redesigned the brand identity and created a new packaging line.
Our goal:
Perfect conformity of the new concept with the image and values of al Porto as well as a clear differentiation to their competitors.Along with the packaging concept, we developed Corporate Design guidelines for all communication material includingbusiness papers, advertisement material and sales promotion material.
Perfect conformity of the new concept with the image and values of al Porto as well as a clear differentiation to their competitors.Along with the packaging concept, we developed Corporate Design guidelines for all communication material includingbusiness papers, advertisement material and sales promotion material.
Implementation:
By now most parts of the new concept are implemented and printed - join Al Porto when you visit Ticino!
By now most parts of the new concept are implemented and printed - join Al Porto when you visit Ticino!
