With over 30 types of pizzas on his menu, Charley can be described as a pizza guru. Charley had approached us to develop a brand for his new pizzeria venture eponymously named @Charley's.

As this was a personal venture we wanted to develop a brand that was unique to his persona whilst capturing the positive emotional drivers associated with pizza. A custom lettered logo was created in conjunction with a hand drawn character or Charley himself to create a brand identity that was friendly, welcoming and distinctly recognisable. Hand drawn illustrations of pizza toppings and catch phrases work as supporting design elements to add personality throughout the brand.