Note: This project was strictly a school assignment and was not used or initiated by the Dallas Symphony Orchestra
DSO ON THE GO
About: The DSO on the GO performance series, brings the world-renowned Dallas Symphony orchestra to concert halls and churches across North Texas. DSO on the Go will often times play pop concerts / movie soundtracks, as well as have educational portions included in the concert. The mission of DSO on the Go is to make the orchestra experience more accessible to a new generation that is unfamiliar with orchestra.
Concept: The goal of this promotional brochure is to showcase orchestra in a new light, as well as to educate. For someone who has never attended an orchestra concert, the idea could be intimidating. By channeling an urban / pop- art aesthetic, this brochure de-mystifies the orchestra experience and makes it more accessible, just as DSO on the GO seeks to do.
"Wave the stick until the music stops, then turn around and bow."
"All the good music has already been written by people with wigs and stuff" - Frank Zappa
"To listen is an effort, and just to hear is no merit for a duck hears also." - Igor Stravinsky
"No one can whistle a symphony. It takes a whole orchestra to play it." - H.E. Luccock
