Service Center TVC
Screenplay by
Kiran Keefe Saldanha
Script and concept by
Kiran Keefe Saldanha
First Draft
July 27, 2015
Screenplay by
Kiran Keefe Saldanha
Script and concept by
Kiran Keefe Saldanha
First Draft
July 27, 2015
Character Outline
The laptop technician, henceforth referred to as ‘TECHIE’ is a corporate technician for the Lenovo ThinkPad brand.
He has a general air of indifference caused by the lack of activity at the service center. Prone to spend countless hours whiling away time on social media during his work hours, he constantly looks bored and seeks distractions to keep himself occupied.
He has immense faith in the ThinkPad brand and is well aware that his lack of work is due to the superior build quality and toughness of the laptop.
ACT I
CUT IN:
EXT. CITY – 9:00AM
ESTABLISHING SHOT
FAVOR ON:
OFFICE BUILDING
Scene shows the hustle and bustle of an early Monday morning
CUT TO:
INT. CUBICLE – 9:00AM
The TECHIE places a briefcase on his table
SMASH CUT TO:
CLOSE ON:
COFFEE MUG
The TECHIE pours coffee from a kettle into his mug.
The mug has Lenovo branding.
SMASH CUT TO:
CLOSE ON:
DESKTOP
The TECHIE places his cup on the desktop.
CUT TO:
BLACK
CUT IN:
INT. CUBICLE – 11:30AM
CAMERA POSITION: Facing TECHIE
CAMERA ANGLE: MID
HORIZONTAL DOLLY
The TECHIE is furiously typing away on his computer.
PAUSE
STATIC MID SHOT
FADE IN:
TEXT OVERLAY
TEXT ANIMATION:
Letter-by-letter
Mr. Ram Verma
ThinkPad Technician
RESUME
CUT TO:
CAMERA POSITION: Behind TECHIE
STATIC MID SHOT
FAVOR ON:
COMPUTER SCREEN
The TECHIE is typing a new status on SOCIAL MEDIA site.
CAMERA PAN TO:
WALLCLOCK
TIMELAPSE
3:30PM
CUT TO:
BLACK
CUT IN:
INT. CUBICLE – 3:30PM
INTERCUT
CLOSE ON:
PHONE
The phone is silent.
CLOSE ON:
TECHIE’s FINGERS
The TECHIE is tapping his fingertips on the table, as if waiting.
CLOSE ON:
WALLCLOCK
The clock is ticking.
The ticking of the clock gets louder and more distinguishable.
END INTERCUT
CUT TO:
CAMERA POSITION: Inside briefcase
STATIC SHOT
The TECHIE closes the briefcase
There is a resounding thud
CUT TO:
BLACK
CUT IN:
INT. CUBICLE – 3:32PM
CAMERA POSITION: Facing the BRIEFCASE
STATIC MID SHOT
The TECHIE’s hand pulls the briefcase towards the camera and walks away.
FOCUS ON:
SERVICE ORDER TRAY
There is an IN and OUT service order tray behind it, both of which are empty.
FOCUS SHIFT TO:
Empty COFFEE MUG
The coffee-stained mug with the Lenovo branding facing the camera is at the bottom right, in front of the OUT tray.
FADE IN:
Lenovo ThinkPad branding.
FADE IN:
TEXT OVERLAY
TEXT ANIMATION:
All at once
“Keeps the right people out of work.”
END TITLE
