A redesigning of Papyrus's stationery display for Design for a Bigger Scale taught by Tracy Zaslow
This redesign seeks to present products in a more organized elegance in order to increase the display's presence and raise the products' perceived value.
Full scale model shows two segments of modular shelf display system. Shelves fit into A-frame supports in a lap joint-like fashion. This allows for a flexible arrangement depending on the available space in Papyrus branch stores. The trapezoid shape of the shelves creates different angles in the arrangement.
A-frame supports in process
Early sketch of construction/shelving system
Explorary sketches of possible organization systems in order to accommodate wide variety of stationery products
Sketch models made of foamcore and balsa wood
Additional research on other product displays to study brand messaging and ergonomics
