Joe Bosack & Co. specializes in collegiate brand identity, and collegiate athletic brand identity. Mr. Joe Bosack is the sole designer of the business and has a very distinct athletic graphic style. After observing him work, I wanted to replicate his style in the logo of this packaging. This coffee packaging was created to fulfill the requirements of my internship. Designing and drinking coffee were the dominant activities of my internship experience so what better way to represent that than to create this? One panel of the packaging is a list of advice Joe gave me along the way, including “Think before you run a business from your home because your mother in law might show up unexpectedly.”
