TASK
Everybody knows it's really difficult to get a ticket to the Olympics. So VISA decided to give a chance for real fans to get it.
Everybody knows it's really difficult to get a ticket to the Olympics. So VISA decided to give a chance for real fans to get it.
IDEA
In a year of training for the Olympics cross-country athlete covers more than 15000 km. This is what the Olympics mean to him. Make the same journey to support the team and join them in Sochi.
SOLUTION
We built a 15000 km long digital track and connected it to the most popular social networks in Russia. Every week we started a new race. 17 starts — 17 chances to win tickets. Users of VK and OK are marked differently, so every network will compete for it's glory.
