2015 Branding & Creative Direction;
XL ELECTRICAL SERVICES
{ XL was taken from excel(lence) and, the names of the boss and his wife. }
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Aims to be the solution to your electrical problems.
Deals with everything from lighting to optic fiber installation.
With years of experience, they are efficient, professional and dependable.
Their aim was then interpreted into — Light in the darkness.
The logo created combines a monogram of the initials ‘XL’ with a lightbulb circuit symbol.
It is then presented in yellow/gold and black — representing electricity and darkness.
Overall the branding reflects the company's tenacity to excel.
