Working as a designer for a packaging design company, I had a unique opportunity to work on pie in sky concepts. This project was a mock-up to help inspire the creative types at the company to look beyond paperboard restrictions. Estee Lauder was looking for a "fresh" new look for the common transaction card carrier. Working in collaboration with my good friend (Scott in structural design), we came up with a unique structure and design that appeals to all women. Who doesn't like a well designed handbag, and even more, a gift card one can shop with!
