Prewetts gluten-free biscuits are a beautiful thing. We created a new premium biscuit range to help boost their core offering.

 

After coming up with the ‘Gorgeously gluten free’ strapline, we designed three variants. Chewy Oat and Raisin. Spicy Dark Chocolate and Ginger. Rich Triple Chocolate. Yum.

 

Eye-catching photography shows off the indulgent treats to lipsmacking effect. Strong blocks of bold colour contrast luxuriously against clean white, hinting at the ingredients’ purity and the flavoursome biscuits within.

 

Heritage and expertise were also important factors. So we reduced the font weight of the existing logotype for a more elegant brand expression. A secondary brand mark placed on pack tops clearly marks Prewetts heritage and pride in their product.

 

Now on shelves in Waitrose and Sainsbury’s among others, the new range has taken an impressive £400,000 in its first four months. Crumbs.