This is an ad I did while studying at UL. This ad speaks to me particularly because it's visually striking and carries an inspiring message. While the copy alone is nothing special, combined with the image it works to transport the audience onto the stage.
Objective: The objective of this ad is to differentiate Dunlop Tortex picks from its competition byadvertising the long lasting quality of Dunlop picks. The ad features an unrecognizable guitarplayer on stage in front of a crowd. The ad implies that by using the longer lasting DunlopTortex picks, the musician can one day be the heroic guitar player on stage. This subtle implication is reinforced with the claim in the slogan that says Dunlop Tortex picks will allowyou to “ROCK LONGER!”
The target audience for this ad is intermediate musicians between 16 - 25 years of age that understand the importance of a long lasting guitar pick and are still chasing their rock star dreams.
Objective: The objective of this ad is to differentiate Dunlop Tortex picks from its competition byadvertising the long lasting quality of Dunlop picks. The ad features an unrecognizable guitarplayer on stage in front of a crowd. The ad implies that by using the longer lasting DunlopTortex picks, the musician can one day be the heroic guitar player on stage. This subtle implication is reinforced with the claim in the slogan that says Dunlop Tortex picks will allowyou to “ROCK LONGER!”
The target audience for this ad is intermediate musicians between 16 - 25 years of age that understand the importance of a long lasting guitar pick and are still chasing their rock star dreams.
