A set of communication pieces was created to promote Tim Burton’s exhibit at SFMOMA.  Although Burton is know for his films, both stop motion and live action, this exhibit focuses  on his illustration and film process. The exhibit name is formed from Burton’s quote on his art pieces. Burton’s sketches play an important part in his film career, specifically in his creative process, so it was only right to use the illustrations as the main source of imagery.  In addition a reoccurring color palette of reds and blacks found in his sketches and illustrations is implemented in this promotional set.