Uber Sonic

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Uber Sonic

Visual Identity, packaging, icon design, visual identity guidelines.

Designed in 2015.

Engineered in Germany, Uber Sonic is an electric toothbrush that uses state of the art materials and assembling techniques to produce a product of exceptional quality. Uber Sonic is a beautiful, lightweight piece of art which prevents gum disease, removes plaque and harmful bacteria up to seven times more than a manual toothbrush. It's currently the only toothbrush in the world made of aluminum. I designed the logo and packaging for this premium product, along with a set of icons, usage instructions and a basic visual guidelines manual for the brand. The logotype itself uses a single letter line extension to communicate simplicity and precision of the toothbrush, and is laser-engraved in the material.

In 2016 Uber Sonic was awarded the Red Dot Design Award. With its origins dating back until 1955, the award is organised by Design Zentrum Nordrhein Westfalen and with more than 17,000 entries each year is one of the best-respected design competitions in the world. The sought-after award, the “Red Dot”, is the revered international seal of outstanding design quality.

Agency: Manasteriotti DS

Art Direction and Design: Igor Manasteriotti
3D Artist: Hugo Silva