Fino's is a homemade nut butter business that is named after the client's nickname. She wanted a friendly-looking brand that make customers relate to nut butters when they see it. A design that matches with the product being homemade and includes either an icon or just a her nickname. The selling venue is mainly local markets and the audience that attends to them, typically families and enthusiasts of home-made food. I decided to create a word mark that is inspired by the smoothness and elasticity of nut butters, written in a script typeface to match with the homemade brand.
