Located in Plaza Mont Kiara is a restaurant called Nemo Fish & Chips Café. I like to think of the possibilities to see how this particular brand of restaurant can be evolved and holds a distinctive recognition of visual identity became one of the few reasons why I decided to rebrand it.
Nemo Fish & Chips Café is a restaurant dedicated to the goodness of seafood but focuses on the unique origin of Fish & Chips originated from the UK as a specialty, from its serving plates to method of take away. The restaurant serves their fish and chips in parchment paper rather than usual plates shows the origin of fish and chips.
The idea is to create an iconic visual identity that could be recognised just by itself among the public, thus having an eye catching colour scheme yet relevant and design elements to kick-start the project.
