Branding Identity Package
Providing solutions addressing a broad range of visual and strategic design imperatives.
Developing a unique narrative and strategy provides for a point of differentiation. This point of differentiation has also led to a suprsingly unexpected color palette for the industry and a unique business model.
Global Logos and Ancillary Illustrative Icons
Designed to give additional flair to our worldwide locales these global icons are used in specialized product packaging, uniforms, and other cite specific products and marketing collateral.
Palette Inspiration and Rationale
The "HIVE" palette is split between a grouping of tones inspired by nature [Meadow, Spring Blossom, Pomegranate, Coast, and Proteus] and the juxtaposition of sobering grey [Slate] indicating urbanity. The natural hues have been intensified to add emphasis and complement the brands more youthful and playful tone.
Animated Logo
The Animated Logo was altered after conducting several survery reviews. These provided valuable insight into design aspects perceived as either favorable or potentially negaive. Together with known appropriate logo design decisions, the final result came to fruition. The hexagonal form is universally associated and recognized as an inherent element of hive structure. The many hexagons have had their edges softened for a more amicable effect, coalesce to mirror the multiple locales existing in HIVE'S Global Bee Collective.
First Draft Static Moodboard
Final Draft Static Moodboard
Final Design Solution Presentation Video
Evokes core concepts of brand narrative, imagery, design, mood and tone, and analytics through motion photography, visual and audio effects.
