Water scarcity is a global issue but people still waste it as if it has no value. Arwa wanted to change that by encouraging people to reconsider the value of clean water.

 

We launched the Price of Water campaign, asking people to pay for water what they feel it’s worth. On average people paid nine times more for a bottle of Arwa, allowing us to donate 200,000 litres of clean water and install two permanent water filtration systems in Syrian refugee camps. The campaign helped people realise the true value of water by removing the price altogether.

 

Awards:

Cannes Lions - 2 Shortlists in Media & PR

Dubai Lynx - 1 Broze in PR and 1 Silver Digital

Clio Awards - 1 Shortlist

Effies - 2 Silver