This was an advertising campaign project against the frequent power cuts in Bangalore. Unexpected and frequent power cuts are a source of frustration for consumers. The idea was to highlight this frustration and the sarcastic outlook many people tend to have towards the BESCOM and its power cuts.
Restriction: No natural light, we were allowed to use only candles or torch light.
Thank You- Diwali: A single shot ad created to explore short length.
Uses a cycle to track back and a bounce light from a torch light source.
Thank You- Friendship: A longer video, this was made using light from a phone and an additional torch. This video was inspired by the cameraderie and relationships college students share with their with friends and roomates.
This project was a collaborative effort between Hoshedar Shroff and myself.
