The U.S. Integrated Ocean Observing System (IOOS) is a partnership of organizations that observes and collects ocean, coastal and Great Lakes data to provide safety, improve forecasts, enhance the economy, and protect the environment. IOOS is a program within the National Ocean Service, one of the six Line Offices within the National Oceanic and Atmospheric Administration (NOAA).
IOOS retained the team at Brand Architecture to rebrand the organization and increase brand awareness to the general public. The problem: most people have never heard of IOOS, let alone understand that the service they provide is critical and interwoven into our daily lives. Working with our Creative Director, I refined and developed the final solution that the IOOS team selected.
