The Irish Golfer Magazine is a monthly magazine published across print and digital platforms, focused on delivering quality content covering the Irish golf scene and the best from the professional tours. With a print run of 14,000 and readership of 12,000 per edition (ABC approved), it is one of the biggest sports magazines in Ireland.
I was responsible for the artistic direction and brand identity of The Irish Golfer Magazine, giving it a stylish, contemporary look with a strong brand identity and template structure. The design process also involved the creation of wide range of material for golf events, social media campaigns, website & email mail-shots, posters, banners & adverts.
In addition to the monthly print magazine, The Irish Golfer Weekly is published digitally every Wednesday to over 53,000 subscribers (see more here), and the website platform IrishGolfer.ie is Ireland’s premium golf news website, with 42,00 average unique monthly visitors and 650,000 average advert impressions.
